The 1950s American Cereals That You Will Never Eat Them Again
Dry breakfast cereals served in 90% of homes (1954)
Article from the Star Tribune (Minneapolis, Minnesota) November 14, 1954
Dry breakfast cereals are eaten in 90 percent of the homes throughout Minnesota, and the proportion of consumer households is approximately the same in city, town and farm areas, the Continuing Survey of Minnesota Living indicates.
In homes where dry cereals are eaten, however, there are sharp differences in the rate at which packages are consumed.
"Heavy users," averaging five persons per family, eat 3-1/2 or more packages of dry breakfast cereals every two weeks. Twenty-five percent of the households in the state are in the heavy consumer category.
"Medium users" (32 percent of the families) average 3.8 persons per household and use 1-1/2 to 3-1/2 packages every two weeks.
Forty-three percent of the families are "light users," consuming less than 1-1/2 packages of breakfast cereal every two weeks. They are smaller families, averaging 2.8 per persons.
In farm homes where dry breakfast cereals are eaten, an average of 2.3 packages is consumed every 2 weeks. In city and town homes, the average is about 1.6 packages.
Size of package was not classified in the study. In all instances, however, the guiding question was, "On the average, how many packages of dry breakfast cereal does your family eat in a period of 2 weeks?" and homemakers were the source of the data.
Vintage 1950s Kellogg's product lineup as of 1951
Krumbles, Raisin Bran, Corn Soya, Bran Flakes, Corn Flakes, Rice Krispies, Sugar Corn Pops
Treat children to breakfast cereals full of surprises (1951)
By Winnifred C. Jardine – Deseret News (Salt Lake City, Utah) January 24, 1951
The bane of every mother's existence is often centered in two things –breakfast and cereal. And well it might, for youngsters need both to be well and strong and to get that good healthy beginning in life that they so richly deserve.
The yardstick of good nutrition designates that two or more servings of whole-grain or enriched products be eaten each day, but this doesn't always mean that it must be cereal as such.
It may mean one slice of bread or whole-wheat toast, or a serving of enriched noodles or rice. But the problem still remains that children do need some breakfast cereal, and there are times when the little darlings — to say nothing of their husky fathers — take on some of the aspects of a mule.
While we don't claim to have the answer, still we'll venture forth some advice that is not just ours, but that of authorities in the field of child nutrition and child psychology.
Use variety
First of all, for father or child, don't concentrate on just one kind of cereal, day after day. Some cereals contribute more of one nutrient while others contribute more of another, so use a good variety.
Cereal foods are an economical source of energy and the B vitamins, and they provide, too, small but important amounts of protein and iron. However, it's the whole-grain varieties that do the best job along these lines.
Learn to read the labels on the cereal you buy so you can be sure of just what you're getting. Cereals which are nearly all-bran (i.e., the outer coat of a cereal grain) — contain too much roughage for the very young child.
Puffed wheat, shredded wheat and dry oat cereals are considered satisfactory.
Vintage Alpha Bits cereal (1955)
New oat cereal: Alpha Bits – sugar sparkled ABCs
Vintage Kellogg's Pep whole wheat flakes cereal (1950s)
Vintage 1950s Ralston Rice Chex cereal
ALSO SEE: How to whip up a batch of the original Chex party mix from the swingin' sixties & seventies (plus 6 vintage variations)
New Post's Sugar Crisp cereal in bags (1950)
As a cereal it's dandy! For snacks it's so handy! Or eat it like candy!
The cereal you'll want to beg, borrow or rassle for!
So quick, so easy. Perfect for 'tween meal snacks. Good for kids too — wholesome wheat for nourishment, the special honey and sugar coating for flavor plus quick energy. What a combination!
Fluffy puffed wheat with a honey-flavored coating toasted on — so sweet you don't need to add sugar. Just pour on the milk or cream and watch the whole family go for this honey of a new cereal!
Post Sugar Crisp cereal (1957)
"Any time is a good time to eat cereal… as long as it's Post Sugar Crisp."
Morning, noon, or night… any time is right for these puffs of wholesome wheat, coated with sugar and honey.
Wonderful at breakfast with milk or cream, or as a snack right out of the box. See if your family doesn't sing right out for a delicious bowlful — or a mouthful of Sugar Crisp, at all kinds of times. For breakfast it's dandy and for snacks it's so handy!
ALSO SEE: 70 popular vintage 1970s cereals we loved & we miss
Kellogg's Sugar Smacks cereal (1950s)
Vintage 1950s Cheerios cereal ad
ALSO SEE: Hot buttered Cheerios: How to make this super-easy, surprisingly savory snack from the '80s – plus some tasty variations
General Mills Frosty-Os (1950s)
Trix: New fruit-flavor cereal – Happy breakfast to you! (1956)
Who wouldn't like breakfast when there's a cereal like this? Just see those jolly colors dancing into your cereal bowl!
Just taste those gay little sugared corn puffs — crisp and tender, with a refreshingly sweet fruit flavor.
Every spoonful of Trix and milk is chock-full of real honest-to-goodness body-building nourishment! Happy breakfast is right — and a happy day ahead with Trix to start you off full of energy and good spirits!
"The sugar cereal with the fruit-like flavor" (after 1956)
Trix… world's first breakfast cereal with wholesome fruit flavor sweetness… and bright fruit colors
"We've had fun getting Trix ready for you. It's such a jolly cereal! Brightens up your breakfast, puts a smile on your face and a sparkle in your eye… because it really is just as wholesome as it is delicious. You must try it." – Betty Crocker (A product of General Mills)
ALSO SEE: Inside vintage 1950s grocery stores & old-fashioned supermarkets
Gay little sugared corn puffs in a happy mixture of colors — red, yellow, orange. Fun to see! A joy to eat! A real, honest-to-goodness body-building breakfast food besides!
No sugar needed. Just pour on milk or cream and it's ready to eat.
The most exciting thing that ever happened to a breakfast cereal. The most wonderful thing that ever happened to breakfast! A terrific between-meal snack, too… and wholesome.
Below is a box of Trix from slightly later in the 1950s, after they had to change their below-the-logo text from saying "fruit flavor" to "fruit-like flavor."
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Vintage Post Grape-Nuts cereal ad (1950s)
"Any protein cereal helps keep you the same size… as long as it's Post Grape-Nuts"
Like mother, like daughter — when both keep trim with Grape-Nuts. It's the most highly concentrated protein cereal — 30% more protein per spoonful. And what a flavor — so different, so nut-like. You'll like it.
New! Crisper! Sweeter! Grape-Nuts Flakes (1950s)
New, new, new Post's Grape-Nuts Flakes — crispiest wheat flakes you ever dreamed of! Every flake now has a roasted-in curl that helps keep it crunchy right down to the last delicious spoonful — even when swimming in milk!
Yes, sweeter and better than any wheat flake you ever tasted! New Grape-Nuts Flakes have a new flavor baked through and through each flake. And remember, 2 minutes after you eat them, that whole-wheat energy starts to work for you!
General Mills Cocoa Puffs cereal (1950s)
Chocolate flavor corn cereal
Vintage Kellogg's Corn Flakes breakfast cereal (1953)
Have you met our new sweetheart face to face?
You'll be seeing her on your grocer's cereal shelves, smiling an invitation for you to join the millions who enjoy Kellogg's Corn Flakes for breakfast.
But if you have a feeling that you've already met this young lady sometime in the past, don't think your memory is playing tricks. For Kellogg's new Sweetheart is a direct descendent of Kellogg's original Sweetheart. Today, as then, she symbolizes the goodness in the heart of the corn.
Like that original Kellogg's Sweetheart, this one is also destined to play the dual role of globe trotter and homebody. For Kellogg's Corn Flakes are — today as yesterday — the world's favorite ready-to-eat cereal. They will be found in London's Piccadilly and the African veldt, as well as in most of the homes in your own block.
We hope Kellogg's Sweetheart becomes a familiar friend in your home, and that you frequently accept her invitation to enjoy the crisp, crisp flakes with the deep, deep flavor.
You'll find it the same can't-be-copied flavor that has distinguished Kellogg's Corn Flakes ever since W. K. Kellogg created his still secret recipe. And a happy breakfast to you!
Retro Nabisco cereals from 1955
Rice Honeys, Nabisco Shredded Wheat Juniors & Wheat Honeys
Vintage Post-Tens breakfast cereal – Small box 10-pack (1956)
Your choice of the best there is… Post-marked for happy eating!
Wake up and live it up — every day a different way — with a delicious, different Post Cereal!
You — and Dad and the kids — all have a choice, all have a change… and all in your own personal Post-marked package. That's why everybody loves Post-Tens!
Cereals include Super Rice Krinkles, 40% Bran Flakes, Grape-Nut Flakes, Corn-fetti, Raisin Bran, Sugar Crisp, Grape-Nuts, and Toasties.
Vintage Betty Crocker Corn Kix cereal ad (1955)
Vintage Kellogg's Sugar Frosted Flakes cereal ad (1956)
Simple discovery leads to great new taste sensation in cereal.
When we tried sugar coating our big, crisp flakes of corn, they tasted fine. But not until we toasted in the secret sugar frosting did we really get excited.
Out of our ovens popped a sparkling new flavor. Ever tried the new cereal with the toasted-in sugar flavor? Quite a find… in sparkling go-ahead energy, too.
Sugar Frosted Flakes cereal – Groucho Marx & Tony the Tiger (1955)
Tony the Tiger says: "You bet your life they're Gr-r-reat!"
No wonder Groucho's speechless. What if a tiger stole your microphone and your favorite line. But that's Tony for you.
And he's all for you when he tells you to try these big, crackly flakes of corn. Because they're the ones with the secret Kellogg's sugar coating all over.
Gr-r-reat? You bet your life.
Who ate my Post Toasties? (1955)
Here's a young lady who brooks no interference with her lawful rights. When it comes to corn flakes, it's gotta be Post Toasties and nothing else but — they're so crisp. So golden-tasting, so sweet and special.
So hurry to the store, Mother, and tell the man you want some more right now.
For goodness sake — get Post Toasties.
ALSO SEE: 100 vintage 1960s supermarkets & old-fashioned grocery stores
Retro Rice Krispies breakfast cereal ad (1956)
How much does nourishment weigh?
This informal little balancing act is here to show you that food doesn't have to be heavy to be loaded with vitamins, minerals, body-building and energy values.
Light as it is on the spoon, Kellogg's Rice Krispies gives you the important nutrition of sun-ripened whole grain rice.
Trim young moderns are rediscovering this as a surprising source of nourishment without weight. How about you?
Post Sugar Rice Krinkles cereal (1950s)
Post breakfast cereal — Raisin Bran (1950s)
"Any fruit 'n' cereal starts tongues waggin'… as long as it's Post Raisin Bran"
"…and Suzie — it's the only cereal with sugar on the raisins. And listen, the television said more people eat Post Raisin Bran than any other kind. Well, gotta go now — can't talk and eat at the same time. Bye-ee!"
Start the day right with Post Bran Flakes (1950)
Life is swell when you keep well… like you do when you enjoy the "keep regular" benefits of Post 40% Bran Flakes.
Tastes so good, too — lots of folks eat it for the flavor alone. That's probably why Post is the biggest-selling bran flakes in the world. Try some — see if you don't feel swell yourself!
Vintage General Mills Hi-Pro cereal (1958)
Retro Instant Ralston cereal (1952)
It's America's No.1 Hot Whole Wheat cereal! Quickest cooking hot cereal there is!
Quaker cereal lineup as of 1959
Featuring Wheat Flakes, Rice Flakes, Corn Flakes, Puffed Rice, Puffed Wheat, and Shredded Wheat cereal.
Shiny little boxes of Kellogg's Concentrate (1959)
SEE MORE ABOUT THIS: Kellogg's Concentrate cereal was much-loved, but they still discontinued it
General Mills vintage cereal brands in 1959
Cereals shown in bowls include Wheaties, Cheerios, Corn Kix, Trix, Wheaties, Jets, Cocoa Puffs, and Hi-Pro.
Vintage 1950s Kellogg's product lineup as of 1959
Cereals included are Frosted Flakes, Sugar Pops, Sugar Smacks, Cocoa Krispies, Krumbles, (Corn Flake Crumbs), Corn Flakes, OKs, Special K, Rice Krispies, 40% Bran Flakes, All-Bran, and Pep Wheat Flakes.
NOW SEE THIS: Remember these? 50+ of your favorite vintage breakfast cereals from the '60s
Source: https://clickamericana.com/topics/food-drink/vintage-1950s-breakfast-cereals
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